​|

REALLY AWESOME WRITING

Retention Marketing That Makes Email and SMS Earn Their Place In Your P&L.

RAW scales brands through retention systems, email and SMS. We handle the strategy and the work - writing, designing, building, testing every send. Proven formulas, adapted fast, reachable 24/7.

Adaptation✳Speed✳Transparency✳
Offer strategy ✳Email & SMS copy + design ✳Retention flows ✳Lifecycle emails ✳Sales funnels ✳Audits ✳A/B testing ✳
Offer strategy ✳Email & SMS copy + design ✳Retention flows ✳Lifecycle emails ✳Sales funnels ✳Audits ✳A/B testing ✳

Case studies

Numbers we've helped generate.

$0

Where they started

$8,647

After 60 days

+0%

Zero extra ad spend

Subscription brandCampaign engine built from scratch

+138% Attributed Revenue For a Subscription Brand In 60 Days, Zero Extra Ad Spend

This brand had paid someone to build their Klaviyo flows - but that's where it stopped. No campaigns, no SMS, no calendar. The automation sat there while the list went quiet.

We built the entire campaign engine from scratch: full send calendar, original email designs, sharper offers, and member vs. non-member segmentation so sends stopped competing with each other.

In 60 days, attributed revenue went from $8,647 to $20,604. That's a 138% increase, without a single extra dollar spent on ads.

Klaviyo dashboard before RAW: $8,647.37 attributed revenue, 20.69% of total, down 58%
Before RAW
Klaviyo dashboard after 60 days with RAW: $20,604.38 attributed revenue, 39.47% of total, up 138%
After 60 days

0.00%

Where they started

+0%

Increase in submit rate

11.37%

Last 30 days submit rate

Gym clothing brandMobile pop-up · 6 months of testing

Klaviyo Rated This Pop-Up "Excellent." We Took It From 11.37% to 18.76% Without Touching the Offer

A Norwegian gym clothing brand had a 20% welcome pop-up on mobile converting 11.37% of the people who saw it. Klaviyo's benchmark called that excellent. It hadn't been tested since December.

We kept the 20%. We changed the order of the asks, so the first thing a visitor does is tap "yes," not type an email. Then we tested it for six months on real mobile traffic — only tests with 30+ days of data counted.

The new form converts 18.76% of mobile visitors who see it. Same offer, same traffic, no extra ad spend.

Klaviyo dashboard before RAW: 11.37% mobile pop-up submit rate
BEFORE
Klaviyo dashboard after RAW: 18.76% mobile pop-up submit rate
AFTER

BEFORE

Old mobile pop-up first step: grey 20% off offer with yes and no buttons

AFTER

New mobile pop-up first step: black 20% off offer with a single yes button

What was broken

  • ✕The "no" was as big as the "yes" — a full-width decline button under every CTA.
  • ✕Grey template on a black-and-red brand. It read as a plugin, not as the store.
  • ✕English field label on a Norwegian form.
  • ✕The last step asked for another action: "Activate the discount" instead of shopping.

What we changed

  • ✓Tap before type — step one is a yes/no, so the email field just finishes a decision already made.
  • ✓The decline costs something: "No thanks, I'll pay full price," as small text under the button.
  • ✓The offer is the biggest thing on screen — black, brand red, "20% off" at 80px, under ten words per step.
  • ✓Trigger rules, not a timer: 6 seconds, 50% scroll or exit intent, five-day cooldown.
  • ✓The reveal ends on "Shop now" — copyable code, then straight back to the product page.

1×

Revenue doubled on a rebuild

+0%

Increase in flow revenue

Gym clothing brandRebuild + weekly campaigns

Email & SMS Revenue Doubled on a Rebuild

We analyzed what their customers actually wanted, then adapted the entire flow setup around it. Offers were A/B tested until the winners were obvious, and weekly fully designed campaigns kept the list buying.

  • ✳Flow setup rebuilt around real customer behaviour
  • ✳A/B tested offers to find what people buy
  • ✳Weekly designed educational campaigns

Book a meeting

Let's talk about your next growth channel.

No pitch deck. No pressure. Just a 30-minute call where we look at your current setup and tell you what we would change first.

Book a 30-min call→
RAW

About Raw

Kristoffer and Thomas, co-founders of RAW
Thomas & Kristoffer - Co-founders of RAW

Obsessed with what actually converts.

After starting in sales at 15, getting and retaining clients has been a passion. Now we've transfered it into email marketing & funnel optimization for ambitious ecommerce owners.  We are not satisfied with "good enough", with all our clients we shoot for the stars and give you our uninterrupted attention.

What we do

Seven services. One number we care about.

Take one, take all seven. Everything is built to move revenue, not impressions.

  • 01

    Offer strategy

    The offer does most of the selling. We sharpen positioning, pricing and promise before a single word gets written.

  • 02

    Email & SMS — copy and design

    Full-scale production: written, designed and built. On brand, on brief, ready to send.

  • 03

    Retention flows

    Win-backs, replenishment, VIP and churn-savers that keep buyers buying long after the first order.

  • 04

    Lifecycle emails

    Welcome, nurture, post-purchase — the automated backbone that earns while you sleep.

  • 05

    Sales funnels

    Ad to invoice, mapped and rebuilt. Landing pages, sequences and checkouts that stop leaking money.

  • 06

    Audits

    A line-by-line teardown of your emails, flows and pages, with a ranked list of what to fix first.

  • 07

    A/B testing

    Opinions are cheap. We ship tests, read the numbers and keep only what wins.

The plan

How your first 90 days would look.

No mystery, no long onboarding. Live flows in week two, tested offers by month three.

1Days 1–14

Analysis & foundation

We audit every email, flow and page you have, map where money leaks, and get the core flows live — welcome, abandoned cart, post-purchase etc.

  • ✳Full funnel audit delivered
  • ✳Priority fix list, ranked by revenue
  • ✳Launch flows & first campaigns
2Days 15–45

Build & launch

Copy and design for the full flow setup, plus weekly campaigns going out. This is where the list starts paying for itself.

  • ✳Complete flow setup shipped
  • ✳Weekly designed campaigns
  • ✳First revenue attributed to email
3Days 46–90

Test & compound

Offers, subject lines and sequences get A/B tested until the winners are obvious. We cut what loses and double down on what sells.

  • ✳Continuous A/B testing
  • ✳Segmentation & retention layers
  • ✳Month-over-month growth, reported openly

By day 90 your list will be unrecognizable.

Start your 90 days

How we work

Hard work, out in the open.

No black boxes, no vanity dashboards. You see the thinking, the tests and the results as they happen.

  1. 01

    Teardown

    We take apart your current funnel and emails, line by line, and show you exactly where revenue drops off.

  2. 02

    Angle

    Research, customer language, offer framing. We decide what to say before we worry about how to say it.

  3. 03

    Build

    Copy, sequences and pages shipped fast — weeks, not quarters. You review, we revise, it goes live.

  4. 04

    Compound

    Test, cut, double down. Every month the funnel gets sharper and more profitable.

100%

Decisions backed by data

24/7

Available for your questions

What we stand for

Three things we don't compromise on.

01

Adaptability

We test fast and cut what doesn't work — no unnecessary time spent chasing the wrong angle. The funnel bends to what the numbers say, not the other way around.

02

Transparency

We share everything — the thinking, the tests, the results — so the marketing we do properly aligns with your brand. Nothing happens in a black box.

03

Availability

Questions don't wait for a weekly call. We're reachable whenever you need clarity, a decision, or a second look at a campaign.

Next step

Send us your funnel.
We'll tell you what's fixable.

A free analysis of your emails and landing pages - specific, honest and yours to keep whether or not we work together.