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REALLY AWESOME WRITING

Email and funnels
engineered to turn attention into revenue.

RAW scales your attention into recurring revenue, strengthening your branding through consistent funnels and offers that convert. 

AdaptationSpeedTransparency
4th of July campaign email designed by RAW
Supplement brand welcome flow email designed by RAW
Athlete story campaign email designed by RAW
Travel pack product email designed by RAW
Customer review campaign email designed by RAW
Gym clothing educational campaign email designed by RAW
Watch brand lifecycle email designed by RAW
Watch brand abandoned cart email designed by RAW
Personal follow-up flow email designed by RAW
Offer strategy Email & SMS copy + design Retention flows Lifecycle emails Sales funnels Audits A/B testing
Offer strategy Email & SMS copy + design Retention flows Lifecycle emails Sales funnels Audits A/B testing

Case studies

Numbers we put our name on.

Two brands, two very different starting points — same approach: test fast, keep what works, show you everything.

Subscription brandCampaign engine built from scratch

+138% Attributed Revenue For a Subscription Brand In 60 Days, Zero Extra Ad Spend

This brand had paid someone to build their Klaviyo flows - but that's where it stopped. No campaigns, no SMS, no calendar. The automation sat there while the list went quiet.

We built the entire campaign engine from scratch: full send calendar, original email designs, sharper offers, and member vs. non-member segmentation so sends stopped competing with each other.

In 60 days, attributed revenue went from $8,647 to $20,604. That's a 138% increase, without a single extra dollar spent on ads.

Klaviyo dashboard before RAW: $8,647.37 attributed revenue, 20.69% of total, down 58%
Before RAW
Klaviyo dashboard after 60 days with RAW: $20,604.38 attributed revenue, 39.47% of total, up 138%
After 60 days

$0

Where they started

$8,647

After 60 days

+0%

Zero extra ad spend

Gym clothing brandRebuild + weekly campaigns

1.0× revenue

Email & SMS revenue doubled

We analyzed what their customers actually wanted, then adapted the entire flow setup around it. Offers were A/B tested until the winners were obvious, and weekly fully designed campaigns kept the list buying.

  • Flow setup rebuilt around real customer behaviour
  • A/B tested offers to find what people buy
  • Weekly designed educational campaigns

$20,604

Monthly attributed revenue

+138%

Growth vs. previous period

Revenue doubled on a rebuild

0 days 

Before first efforts are had

About RAW

RAW mark

Kristoffer

Co-founder — Funnels & Strategy

Thomas

Co-founder — Copy & Strategy

Obsessed with what actually converts.

We scale your attention into recurring revenue, strengthening your brand through consistent funnels and offers that convert.

We run your systems with the speed to adapt fast, full transparency on what's happening, and a team that's always available.

What we do

Seven services. One number we care about.

Take one, take all seven. Everything is built to move revenue, not impressions.

  • 01

    Offer strategy

    The offer does most of the selling. We sharpen positioning, pricing and promise before a single word gets written.

  • 02

    Email & SMS — copy and design

    Full-scale production: written, designed and built. On brand, on brief, ready to send.

  • 03

    Retention flows

    Win-backs, replenishment, VIP and churn-savers that keep buyers buying long after the first order.

  • 04

    Lifecycle emails

    Welcome, nurture, post-purchase — the automated backbone that earns while you sleep.

  • 05

    Sales funnels

    Ad to invoice, mapped and rebuilt. Landing pages, sequences and checkouts that stop leaking money.

  • 06

    Audits

    A line-by-line teardown of your emails, flows and pages, with a ranked list of what to fix first.

  • 07

    A/B testing

    Opinions are cheap. We ship tests, read the numbers and keep only what wins.

The plan

How your first 90 days would look.

No mystery, no long onboarding. Live flows in week two, tested offers by month three.

1Days 1–14

Analysis & foundation

We audit every email, flow and page you have, map where money leaks, and get the core flows live — welcome, abandoned cart, post-purchase etc.

  • Full funnel audit delivered
  • Priority fix list, ranked by revenue
  • Launch flows & first campaigns
2Days 15–45

Build & launch

Copy and design for the full flow setup, plus weekly campaigns going out. This is where the list starts paying for itself.

  • Complete flow setup shipped
  • Weekly designed campaigns
  • First revenue attributed to email
3Days 46–90

Test & compound

Offers, subject lines and sequences get A/B tested until the winners are obvious. We cut what loses and double down on what sells.

  • Continuous A/B testing
  • Segmentation & retention layers
  • Month-over-month growth, reported openly

By day 90 your list will be unrecognizable.

Start your 90 days

How we work

Hard work, out in the open.

No black boxes, no vanity dashboards. You see the thinking, the tests and the results as they happen.

  1. 01

    Teardown

    We take apart your current funnel and emails, line by line, and show you exactly where revenue drops off.

  2. 02

    Angle

    Research, customer language, offer framing. We decide what to say before we worry about how to say it.

  3. 03

    Build

    Copy, sequences and pages shipped fast — weeks, not quarters. You review, we revise, it goes live.

  4. 04

    Compound

    Test, cut, double down. Every month the funnel gets sharper and more profitable.

100%

Decisions backed by data

24/7

Available for your questions

What we stand for

Three things we don't compromise on.

01

Adaptability

We test fast and cut what doesn't work — no unnecessary time spent chasing the wrong angle. The funnel bends to what the numbers say, not the other way around.

02

Transparency

We share everything — the thinking, the tests, the results — so the marketing we do properly aligns with your brand. Nothing happens in a black box.

03

Availability

Questions don't wait for a weekly call. We're reachable whenever you need clarity, a decision, or a second look at a campaign.

Next step

Send us your funnel.
We'll tell you what's fixable.

A free analysis of your emails and landing pages - specific, honest and yours to keep whether or not we work together.